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Erik Ribsskogskrev påAldi UK
Hi,
yesterday I was at Aldi in Walton Road, in Liverpool.
I thought I’d buy a sandwich there.
First there only ham & mustard-sandwiches there, (and no e.g. prawn & mayo-sanwiches, that I usually buy).
Also there were no 0.5 liter water, in the check-outs, like usual, in this shop.
I therefore grabbed a water-bottle in the soda-department.
But when I got two the long queues in the two open tills, then an African-looking security-guard told me I couldn’t buy the water, (since it was only sold in multi-packs).
I told him you just to sell water in the check-out.
He asked me when that was.
And I said first some weeks ago.
And then some months ago.
Since it’s been some months, (I think), since I bought a sandwich, (for brunch), in this shop.
He then didn’t say anything, other than that I couldn’t buty the water.
I then had to go back to the soda-department, with the water-bottle.
I there noticed that from the open twelve-pack, it was only six bottles left, (including mine).
So I brought the multipack-packaging and the six bottles, to an unused tile, where the security-guard stood.
I asked him where the other six bottles where.
‘In the check-outs’, (or something), he said.
I told him the staff should keep an eye on the soda-department, and removed opened multi-packs then.
Which I don’t think Aldi does.
Because the same thing has happened to me, with multi-packs with two liter-bottles, of water, at Aldi St. Johns Shopping Centre, in Liverpool City Centre.
This time I saw it was a PLU-code, on the packaging, (for the 12-pack with 0.5 liter-bottles with water), so I thought they could be registered at the check-out, as 1/12 * PLU-code, (like I used to do sometimes, when I worked as a retail manager, in the Rimi grocery chain, in Norway).
But no.
I couldn’t buy the water, the security-guard told me.
I then said ok, and that he should tell the staff, to be more thorough, when they walk through the shop, (and remove opened multi-packs from the shop-area).
The security-guard wondered if I wanted to speak with the Store Manager.
I said, I didn’t have to, (because I thought it was a bit dum, to say the same things twice).
I said I could just send Aldi an e-mail.
(But today I couldn’t find your e-mail adresse, because it wasn’t one on your website, so I try to write on Facebook).
The security-guard didn’t want me to go to the check-out.
He insisted on calling the Store Manager on the calling-phone, in the mentioned un-used till.
A guy in his 20’s with a hooded jacket, (which mostly covered his dark hair), appeared.
I asked him if he was the manager.
He said yes.
I complained about that you had stopped selling the water, which I started to buy, on impulse, last automn, in the check-out.
He didn’t say anything, other than that I couldn’t buy the water.
Since it was from a multi-pack.
I told him it was displayed, in the soda-department.
And a collegue of the manager appeared, (a quite low guy with blond hair).
He answered for the manager, that ‘someone’ had opened the multi-pack.
I counted the bottles.
‘One, two, three, four, five, six’.
And asked where the other six bottles where.
They had fallen down from the display, the blond guy said.
Also a brunette Aldi-woman in her 20’s appeard.
So I spoke with four Aldi-staff, (I reackon the security-guard is also Aldi-staff and not e.g. Securitas-staff, so I also count him then).
So it was a bit intimidating, I think.
It wasn’t enough that I complained to one staff.
I had to complain to four staff, who all of them placed themselves close to me.
At Rimi I was thought that all staff should be able to recieve a complaint.
But at Aldi you need four staff to do this, it seems.
I then said that ‘I’ve helped you then, and put the bottles there, so you can put them in the storage’.
And the blond guy said ‘fine’ or something.
Then I went to pay for the sandwich.
But the queues were very long and slow.
So I decided I didn’t want to stand in them, just for the sandwich.
(Also at Home Bargains I’ve seen a sign, that they are supposed to open a new till, if there are more than three custommers in the lines.
This they also said at Rimi.
But I remember also from Aldi in Sunderland, (the one close to the Forge, where I lived on campus, when I studied at University of Sunderland, in 2004/05).
That they also had more than three custommers in each line, without opening a new till.
So this is poor custommer-service I think).
Also I remember spotting one 0.5 litre bottle of water, in one of the open check-outs, while I spoke with your four staff.
I think you should really sell singe bottles of water.
I used to work as a Store Manager, in Rimi, in Norway, and just let the custommers buy the raisins, from multi-packs, after they asked.
They wanted to give a box of raisins, to crying babies.
So you could just sell from open multi-packs, I think.
If you don’t, you should at once remove opened multi-packs.
Often open multi-packs of water, is displayed, in your shops.
You could tell the check-out staff, to call the managers, when they find out, that a multi-pack has been opened.
Yesterday five people were tricked by the opened multi-pack, and were refused to buy displayed water-bottles.
If your cashier had called the manager, at once, about this.
Then the manager could have taken the opened multi-pack, to the storage, and no custommers would be tricked.
It was also strange that you first sell water in the check-outs, (where the purchases will be impulse-based.
E.g. I thought, when I saw the water: ‘Oh, have Aldi started selling water in 0.5 litre bottles, that I didn’t know, that goes well with my sandwich’.
And a few months later, I’m not allowed to buy a 0.5 litre bottle, which is displayed, in the soda-department.
I know that Aldi is German, (at least I think so), but do you have to run the Aldi-shops, like it was the Gestopo that runs them?
And why did you stop selling the 0.5 litre water-bottles?
And why don’t you let custommers buy from opened multi-packs which are displayed, in the soda-department.
And why don’t you remove opened multi-packs at once?
And why don’t you open a new till, when there are more then three custommers in a queue, (like e.g. Home Bargains and Rimi/ICA does?).
Regards,
Erik Ribsskog